About Liba - Liba

About us

Several generations of love

Combining love and fine ingredients, we excel in marrying oriental flatbread with diverse global cuisines. As the sixth generation of bakers, we uphold the art, traditions, and craftsmanship needed for exceptional flatbread. Our family takes pride in our heritage, expertise, and commitment to high quality. Experience the authentic Orient – LibaBröd!

From east to west

From the sun-drenched slopes of the Qualamoun Mountains in Syria to Lebanons’ coastal capital and Mediterranean Metropol of Beirut – and then all the way to Gothenburg in western Sweden. LibaBröd’s history and heritage span over several generations, continents, and food traditions.

Nasif Fadel, the founder of Liba Bröd, came to Sweden in 1989 together with his wife. In love and as a newlywed, he decided to do what he was best at – baking flatbread.

“Thanks to a small sum of money borrowed from my family in Lebanon, an enormously strong will to succeed, and important support from my brother Salem and my wife Rita, I managed to start the bakery in Gothenburg in 1992.

There were no machines that could bake our special flatbread, so my brother and I sat up at night making blueprints, constructing and experimenting with different solutions to get exactly what we wanted. ”

– Nasif Fadel, founder

A treasured friendship

“My good friend Lasse Törnqvist has meant a lot to my family and has been a treasurable and invaluable source of support when it came to Swedish entrepreneurship.

I first met Lasse in 1993, when he was working at a flour mill from which Liba Bröd, which was then a newly started and very small company, bought its flour. Lasse quickly became a good friend and mentor. There was a lot of administrative and planning-related work at night, and focus on sales during the day to make it all go together. ”

-Nasif Fadel